Google Ads Services

Grow your business with high-performing Google Ads campaigns that reach the right audience at the right time. At Xper8, we manage end-to-end Google Ads and PPC campaigns that bring real, measurable results. Our certified experts plan, build, and optimize your campaigns to maximize visibility, get more qualified leads, and increase your return on ad spend.

$ 47.53 M

Revenue Generated for Clients​

53 +

Clients Served

92.9 %

On-Time Delivery

4.95

Customer Rating

Goolge Logo

Google Reviews

4.8 Star Rating

4.8/5 | 21900+ Global Rating by Happy Customers

REQUEST A CALL BACK

Google Ads Management & PPC Campaigns

At Xper8, we manage strategic Google Ads campaigns with the goal of maximising return on investment. Our PPC specialists make sure your ads reach the right people at the precise moment they’re searching, whether your objective is leads, sales, brand awareness, or app installs.

We optimize keywords, audiences, landing pages, and bidding models so every click adds value to your business. With strong PPC strategies, businesses can see up to 8x return on ad spend, and our clients often achieve even higher performance with consistent optimization.

Our Google Ads Services

Google Search Ads

Run high-converting text ads that appear at the top of Google search results. These ads capture users who are actively searching for the products or services you offer, helping you generate high-quality leads instantly.

Google Display Ads

Increase brand visibility with visually attractive banner ads displayed across millions of websites in the Google Display Network. Perfect for retargeting and building brand awareness at scale.

Google Shopping Ads

Boost e-commerce sales with Google Shopping Ads that highlight product images, pricing, and details directly in search results. Ideal for online stores looking to drive high-intent purchases.

YouTube Ads

Engage your audience through targeted YouTube video ads. Reach users based on their interests, behaviors, and viewing patterns to grow brand awareness and conversions.

Remarketing Ads

Reconnect with users who have visited your website before. Our strategic remarketing ads encourage them to return, complete purchases, or take the next step in your funnel.

Performance Max Campaigns

Use Google’s AI-powered Performance Max campaigns to increase conversions across all Google channels — Search, Display, YouTube, Discover, and Gmail from a single optimized campaign.

Google Local Services Ads

Get more local leads by appearing above search results when customers look for services in your targeted area. Ideal for service-based and location-specific businesses.

Google App Ads

Promote your mobile app across Google Search, Google Play, YouTube, and other channels to drive installs, sign-ups, and in-app engagement.

Google Ads Audit & Optimization

Identify wasted spend, improve ad quality, and uncover new growth opportunities with a detailed Google Ads audit and ongoing campaign optimization.

Our PPC Campaign Process

1

Strategy & Research

We begin with a comprehensive audit of your market, competitors, and target audience. In the PPC (pay-per-click) model, careful keyword selection ensures your ads appear for the most valuable searches. We set clear objectives (brand awareness, lead generation, sales) and choose the best Google Ads networks (Search, Display, Shopping, Video).

2

Campaign Setup & Launch

Next, we create tightly-focused ad groups, write compelling ad copy, and design or optimize landing pages. We configure tracking and analytics from day one. Then we launch your campaign with strategic bidding and budgeting. This ensures immediate visibility on Google’s search results and partner sites.

3

Continuous Optimization

Once live, we monitor your campaign closely. We track key metrics (CTR, quality score, conversion rate) and compare them against benchmarks (Google’s average CTR is ~4–8%). Our team runs A/B tests on ads and landing pages, adjusts bids, and re-allocates budget to top-performing keywords. The goal is to improve efficiency every day, lowering cost per conversion and increasing overall ROI.

4

Reporting & Scaling

You’ll receive regular performance reports showing clicks, conversions, and spend. We translate data into insights and recommendations. If a strategy is working, we scale it – increasing budget or expanding to new keywords. If something underperforms, we pivot quickly. This data-driven loop ensures your Google Ads campaign keeps improving over time.

5

Budget & Bid Management

Optimize ad spend to achieve the best possible results within your budget.

6

Audience Segmentation & Targeting

Use advanced targeting techniques, including demographics, location, interests, and retargeting.

7

Performance Tracking & Reporting

Get detailed analytics and insights to measure campaign effectiveness and make data-driven decisions.

Why Choose Us for Google Ads?

Certified Google Ads Experts

Your campaigns are handled by certified specialists with strong knowledge of Google Search, Display, Shopping, and YouTube Ads.

ROI-Driven Approach

We focus on real results — more qualified leads, better conversions, and higher return on ad spend.

Complete Campaign Management

From keywords and ad copy to bidding, targeting, and optimization — we manage everything for you.

Data-Driven Decisions

We use analytics and performance insights to refine your ads, improve targeting, and reduce wasted spend.

Some of Our Google Ads Results

That’s a great idea! Showcasing successful Google Ads campaigns is a powerful way to build trust and demonstrate your expertise to potential clients. Here’s a guide on how to effectively display your Google Ads results on your website, using your client’s site, exhibitorly.com, as an example.

1. Choose the Right Format: Case Studies vs. Testimonials

While both are valuable, a detailed case study is often the best way to present Google Ads results because it tells a complete story.

  • Case Studies: This is a more in-depth approach. It allows you to explain the client’s original problem, the strategy you implemented, the specific actions you took (e.g., keyword research, ad copy creation, bid strategies), and, most importantly, the measurable results.

  • Testimonials: These are shorter, more direct quotes. They are excellent for quickly building social proof, especially when paired with a client’s name, company, and photo.

For your website, xper8, you should use a combination of both. Create a dedicated “Case Studies” or “Success Stories” section where you can feature the in-depth campaign details for clients like exhibitorly.com, and also sprinkle shorter testimonials on your homepage and service pages.

2. Craft a Compelling Google Ads Case Study

When creating a case study for exhibitorly.com, follow a clear narrative structure:

  • Compelling Headline: Start with a headline that summarizes the main result. For example: “How Xper8 Increased Exhibitorly.com’s Lead Volume by 200% with Targeted Google Ads.”

  • Client Introduction: Briefly introduce the client, exhibitorly.com. What do they do? What was their business goal? (e.g., “Exhibitorly is a platform for…”)

  • The Challenge: Describe the problem the client was facing before you started the campaign. Were they getting low-quality leads? Was their ad spend inefficient? This part is crucial for making the story relatable to other potential clients.

  • The Solution: This is where you highlight your expertise. Explain the Google Ads strategy you developed. Mention specific tactics like:

    • Keyword targeting (e.g., targeting specific event planning terms)

    • Ad copy and creative testing

    • Bidding strategies (e.g., Maximize Conversions, tCPA)

    • Audience targeting (e.g., remarketing, custom audiences)

    • Landing page optimization

  • The Results: This is the most important part. Use specific, quantifiable data to demonstrate success. Use bold text or a unique design element to make these numbers stand out. Include metrics such as:

    • Increase in leads or conversions

    • Improved Return on Ad Spend (ROAS)

    • Lower Cost Per Acquisition (CPA)

    • Higher Click-Through Rate (CTR)

    • Increased website traffic

  • Client Testimonial: Conclude the case study with a quote directly from your client at exhibitorly.com. This adds a layer of authenticity and social proof.

  • Call to Action: End the case study with a clear call to action, inviting visitors to contact you for similar results.

3. Best Practices for Displaying the Content

Once you have the content, how you display it on your website is key.

  • Dedicated Page: Create a dedicated “Case Studies” or “Our Results” page on your website to house all your client success stories.

  • Use Visuals: Break up the text with visuals. Include screenshots of the client’s Google Ads account (with sensitive information blurred), graphs showing performance trends, or images of the ads themselves.

  • Strategic Placement: Don’t limit your success stories to just one page. Use shorter versions or testimonials:

    • On your homepage, in a rotating carousel.

    • On your services page (e.g., your “Google Ads Management” page), next to the relevant service description.

    • In your footer, with the client’s logo and a short quote.

  • Credibility is Key: To make your results more believable:

    • Include the client’s name, company, and a link to their website (https://exhibitorly.com/).

    • Show a headshot of the client if they are comfortable with it.

    • Always get written permission from your clients before publishing their results.

By following these steps, you can turn your successful Google Ads campaigns into powerful marketing assets that will help you attract and convert new clients.

Digital Marketing Portfolio – Vishnu Puja Kit Shopify/Wordpress

Omkaram – Google Ads Campaign
We successfully managed a comprehensive Google Ads campaign for Omkaram, driving targeted traffic and increasing online visibility. This project highlights our expertise in creating, optimizing, and monitoring paid advertising campaigns to deliver measurable results.

Google Ads Campaign for Golf Course Print
We successfully ran a targeted Google Ads campaign for a golf course print project, driving increased visibility and engagement. This campaign focused on reaching golf enthusiasts and collectors, effectively promoting the product to the right audience. The project demonstrates our expertise in digital marketing and paid advertising strategies.

Frequently Asked Questions

Google Ads is Google’s advertising platform where businesses bid on keywords to display their ads. These ads can appear in Google search results, on YouTube, and across Google’s display network. It uses a PPC (pay-per-click) model, meaning you only pay when someone clicks your ad. 

Google processes over 80% of desktop searches, making it the premier place to reach customers actively searching for your products or services. Google Ads gives you immediate visibility at the top of search results and across many websites. Since you only pay for clicks, it’s a highly efficient, performance-driven marketing channel. Well-managed Google Ads campaigns can deliver exceptionally high returns – Google estimates an average 800% ROI for businesses using Ads.

In a PPC campaign, you target specific keywords or audiences and set bids on those keywords. Your ads show to users who match the criteria (for example, searching relevant terms). When a user clicks your ad, you pay the bid amount (hence “pay-per-click”). Our role is to manage this process: we select high-intent keywords, craft effective ads, and set smart bids to get you the most value from each click.

Costs vary by industry, competition, and goals. On average, small-to-medium businesses spend anywhere from $100 to $10,000 per month on Google Ads. You control your daily budget and bids, so you decide the total spend. We’ll help you start with a budget that fits your goals and scale up as you see results, always optimizing to improve ROI.

Google Ads can drive traffic almost immediately once a campaign is live – it’s often the quickest way to achieve results in digital marketing. However, the best long-term results come after a few weeks of optimization. We continuously refine your campaign as data comes in, so performance improves over time. Typically, you’ll see initial clicks and conversions quickly, with efficiency and ROI growing steadily.

We track key performance indicators like click-through rate (CTR), conversion rate, cost per conversion, and overall return on ad spend (ROAS). We compare these to industry benchmarks (for example, an average Google Ads CTR is around 4–8%) to ensure your campaign outperforms the norm. The ultimate measure is your business outcome – leads, sales, or revenue generated – and we align our optimization to maximize those results. 

Performance marketing is an approach where you only pay for real, measurable results – like clicks or conversions. Google Ads is a core performance marketing channel because you set the budget and we pay per click or per action. Xper8’s Google Ads management is rooted in this model: we focus on generating genuine customer actions (leads, sales) and track every click, ensuring your ad spend is tied directly to outcomes.

At Xper8, we combine deep PPC expertise with a performance-driven mindset. We’ve managed hundreds of Google Ads campaigns across different industries, so we know what works. Our team is Google-certified and stays up-to-date with the latest AdWords features. We treat your budget as our own, continuously optimizing to maximize ROI. Plus, we communicate clearly – you’ll always know how your campaigns are performing and what we’re doing to improve them.

Almost any business can benefit. Retailers, service providers, e-commerce stores, B2B companies – Google Ads can target local or global audiences. Over 80% of businesses use Google Ads for paid marketing because it delivers targeted traffic and measurable results. If you want more leads or sales and want to reach customers actively searching online, Google Ads is ideal for you.

Schedule a meeting for discussion