Google Ads Services

Grow your business with high-performing Google Ads campaigns that reach the right audience at the right time. At Xper8, we manage end-to-end Google Ads and PPC campaigns that bring real, measurable results. Our certified experts plan, build, and optimize your campaigns to maximize visibility, get more qualified leads, and increase your return on ad spend.

$ 47.53 M

Revenue Generated for Clients​

53 +

Clients Served

92.9 %

On-Time Delivery

4.95

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Google Ads Management & PPC Campaigns

At Xper8, we manage strategic Google Ads campaigns with the goal of maximising return on investment. Our PPC specialists make sure your ads reach the right people at the precise moment they’re searching, whether your objective is leads, sales, brand awareness, or app installs.

We optimize keywords, audiences, landing pages, and bidding models so every click adds value to your business. With strong PPC strategies, businesses can see up to 8x return on ad spend, and our clients often achieve even higher performance with consistent optimization.

Our Google Ads Services

Google Search Ads

Run high-converting text ads that appear at the top of Google search results. These ads capture users who are actively searching for the products or services you offer, helping you generate high-quality leads instantly.

Google Display Ads

Increase brand visibility with visually attractive banner ads displayed across millions of websites in the Google Display Network. Perfect for retargeting and building brand awareness at scale.

Google Shopping Ads

Boost e-commerce sales with Google Shopping Ads that highlight product images, pricing, and details directly in search results. Ideal for online stores looking to drive high-intent purchases.

YouTube Ads

Engage your audience through targeted YouTube video ads. Reach users based on their interests, behaviors, and viewing patterns to grow brand awareness and conversions.

Remarketing Ads

Reconnect with users who have visited your website before. Our strategic remarketing ads encourage them to return, complete purchases, or take the next step in your funnel.

Performance Max Campaigns

Use Google’s AI-powered Performance Max campaigns to increase conversions across all Google channels — Search, Display, YouTube, Discover, and Gmail from a single optimized campaign.

Google Local Services Ads

Get more local leads by appearing above search results when customers look for services in your targeted area. Ideal for service-based and location-specific businesses.

Google App Ads

Promote your mobile app across Google Search, Google Play, YouTube, and other channels to drive installs, sign-ups, and in-app engagement.

Google Ads Audit & Optimization

Identify wasted spend, improve ad quality, and uncover new growth opportunities with a detailed Google Ads audit and ongoing campaign optimization.

Our PPC Campaign Process

1

Strategy & Research

We begin with a comprehensive audit of your market, competitors, and target audience. In the PPC (pay-per-click) model, careful keyword selection ensures your ads appear for the most valuable searches. We set clear objectives (brand awareness, lead generation, sales) and choose the best Google Ads networks (Search, Display, Shopping, Video).

2

Campaign Setup & Launch

Next, we create tightly-focused ad groups, write compelling ad copy, and design or optimize landing pages. We configure tracking and analytics from day one. Then we launch your campaign with strategic bidding and budgeting. This ensures immediate visibility on Google’s search results and partner sites.

3

Continuous Optimization

Once live, we monitor your campaign closely. We track key metrics (CTR, quality score, conversion rate) and compare them against benchmarks (Google’s average CTR is ~4–8%). Our team runs A/B tests on ads and landing pages, adjusts bids, and re-allocates budget to top-performing keywords. The goal is to improve efficiency every day, lowering cost per conversion and increasing overall ROI.

4

Reporting & Scaling

You’ll receive regular performance reports showing clicks, conversions, and spend. We translate data into insights and recommendations. If a strategy is working, we scale it – increasing budget or expanding to new keywords. If something underperforms, we pivot quickly. This data-driven loop ensures your Google Ads campaign keeps improving over time.

5

Budget & Bid Management

Optimize ad spend to achieve the best possible results within your budget.

6

Audience Segmentation & Targeting

Use advanced targeting techniques, including demographics, location, interests, and retargeting.

7

Performance Tracking & Reporting

Get detailed analytics and insights to measure campaign effectiveness and make data-driven decisions.

Why Choose Us for Google Ads?

Certified Google Ads Experts

Your campaigns are handled by certified specialists with strong knowledge of Google Search, Display, Shopping, and YouTube Ads.

ROI-Driven Approach

We focus on real results — more qualified leads, better conversions, and higher return on ad spend.

Complete Campaign Management

From keywords and ad copy to bidding, targeting, and optimization — we manage everything for you.

Data-Driven Decisions

We use analytics and performance insights to refine your ads, improve targeting, and reduce wasted spend.

Some of Our Google Ads Results

Exhibitorly – Google Ads Performance

For Exhibitorly, we managed a results-driven Google Ads campaign designed to improve lead volume and maintain a profitable cost per acquisition. Our focus was on understanding user intent, refining keywords, and improving ad relevance to bring in the right traffic.

Campaign Approach

• Strategic Keyword Selection
We built tightly themed ad groups targeting high-intent, industry-specific searches to remove wasted spend.

• Improved Ad Messaging
Multiple variations of ad copy were tested to identify which headlines and descriptions generated stronger engagement.

• Smart Bidding for Better Outcomes
Automated bidding models were used to maximize conversions while keeping CPL under control.

• Landing Page Refinements
Small, continuous improvements to the landing pages helped boost user engagement and conversion rate.

Key Results

  • Noticeable rise in high-quality leads

  • Improved CTR from better ad relevance

  • Stronger return on ad spend through reduced CPA

  • Higher visibility for competitive keywords

Our collaboration with Exhibitorly shows how a properly structured and continuously optimized Google Ads setup can deliver consistent, measurable improvement month after month.

Digital Marketing Portfolio – Vishnu Puja Kit Shopify/Wordpress

Exhibitorly – Google Ads Performance

For Exhibitorly, we managed a results-driven Google Ads campaign designed to improve lead volume and maintain a profitable cost per acquisition. Our focus was on understanding user intent, refining keywords, and improving ad relevance to bring in the right traffic.

Campaign Approach

• Strategic Keyword Selection
We built tightly themed ad groups targeting high-intent, industry-specific searches to remove wasted spend.

• Improved Ad Messaging
Multiple variations of ad copy were tested to identify which headlines and descriptions generated stronger engagement.

• Smart Bidding for Better Outcomes
Automated bidding models were used to maximize conversions while keeping CPL under control.

• Landing Page Refinements
Small, continuous improvements to the landing pages helped boost user engagement and conversion rate.

Key Results

  • Noticeable rise in high-quality leads

  • Improved CTR from better ad relevance

  • Stronger return on ad spend through reduced CPA

  • Higher visibility for competitive keywords

Our collaboration with Exhibitorly shows how a properly structured and continuously optimized Google Ads setup can deliver consistent, measurable improvement month after month.

Golf Course Print – Targeted Google Ads Campaign

For Golf Course Print, our goal was to reach a niche audience golf lovers, art buyers, and premium home décor customers. We designed a highly targeted Google Ads strategy to drive relevant traffic and highlight the brand’s premium product range.

How We Executed the Campaign

• Audience-Focused Keyword Strategy
We identified search patterns related to golf prints, premium art, and décor to attract buyers with strong purchase intent.

• Engaging Visual & Text Ads
Creatives were optimized to highlight product quality, design uniqueness, and limited-edition value.

• Continuous Optimization
Bid adjustments, negative keywords, and A/B testing kept the campaign sharp and cost-efficient.

• Improved Shopping Experience
We ensured landing experiences matched user expectations to increase the chances of conversion.

Performance Highlights

  • Higher engagement from niche, premium-focused audiences

  • Growth in targeted clicks and product exploration

  • Strong jump in search visibility for relevant terms

  • Improved ROI through efficient ad spend management

This project demonstrates how a thoughtfully built Google Ads campaign can help niche brands reach buyers who appreciate specific premium products.

Frequently Asked Questions

Google Ads is Google’s advertising platform where businesses bid on keywords to display their ads. These ads can appear in Google search results, on YouTube, and across Google’s display network. It uses a PPC (pay-per-click) model, meaning you only pay when someone clicks your ad. 

Google processes over 80% of desktop searches, making it the premier place to reach customers actively searching for your products or services. Google Ads gives you immediate visibility at the top of search results and across many websites. Since you only pay for clicks, it’s a highly efficient, performance-driven marketing channel. Well-managed Google Ads campaigns can deliver exceptionally high returns – Google estimates an average 800% ROI for businesses using Ads.

In a PPC campaign, you target specific keywords or audiences and set bids on those keywords. Your ads show to users who match the criteria (for example, searching relevant terms). When a user clicks your ad, you pay the bid amount (hence “pay-per-click”). Our role is to manage this process: we select high-intent keywords, craft effective ads, and set smart bids to get you the most value from each click.

Costs vary by industry, competition, and goals. On average, small-to-medium businesses spend anywhere from $100 to $10,000 per month on Google Ads. You control your daily budget and bids, so you decide the total spend. We’ll help you start with a budget that fits your goals and scale up as you see results, always optimizing to improve ROI.

Google Ads can drive traffic almost immediately once a campaign is live – it’s often the quickest way to achieve results in digital marketing. However, the best long-term results come after a few weeks of optimization. We continuously refine your campaign as data comes in, so performance improves over time. Typically, you’ll see initial clicks and conversions quickly, with efficiency and ROI growing steadily.

We track key performance indicators like click-through rate (CTR), conversion rate, cost per conversion, and overall return on ad spend (ROAS). We compare these to industry benchmarks (for example, an average Google Ads CTR is around 4–8%) to ensure your campaign outperforms the norm. The ultimate measure is your business outcome – leads, sales, or revenue generated – and we align our optimization to maximize those results. 

Performance marketing is an approach where you only pay for real, measurable results – like clicks or conversions. Google Ads is a core performance marketing channel because you set the budget and we pay per click or per action. Xper8’s Google Ads management is rooted in this model: we focus on generating genuine customer actions (leads, sales) and track every click, ensuring your ad spend is tied directly to outcomes.

At Xper8, we combine deep PPC expertise with a performance-driven mindset. We’ve managed hundreds of Google Ads campaigns across different industries, so we know what works. Our team is Google-certified and stays up-to-date with the latest AdWords features. We treat your budget as our own, continuously optimizing to maximize ROI. Plus, we communicate clearly – you’ll always know how your campaigns are performing and what we’re doing to improve them.

Almost any business can benefit. Retailers, service providers, e-commerce stores, B2B companies – Google Ads can target local or global audiences. Over 80% of businesses use Google Ads for paid marketing because it delivers targeted traffic and measurable results. If you want more leads or sales and want to reach customers actively searching online, Google Ads is ideal for you.

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