With no offense intended, traffic seems to be the oxygen for the survival of any e-commerce business. Without traffic, your website, no matter how beautiful, and your products, no matter how innovative, will all come to naught. While page SEO assists in setting the framework for how search engines understand what you do, link building does the heavy lifting of garnering the positions at the very top.
You may think of a link as a vote of trust from another site. When a trustworthy entity connects to your online store, it earns your business some credibility and authority in the eyes of the search engines like Google. The difference between obscurity and recognition could very well be a robust backlink profile.
Let us consider some very practical link-building strategies, and use an Indian T Shirt brand as an illustration.
The Quirky Canvas: A Case Study in Gaining Visibility
Let’s imagine the company we named “The Quirky Canvas” and picture it producing T-shirts with T-shirts with whimsical and hand-drawn elements inspired by various aspects of Indian everyday life, pop culture and mythology. They have a superb product, but they also have the disadvantage of being a new business in a saturated marketplace. Their biggest problem is the scarcity of visibility and authority. We would like to discuss how they may tackle these challenges.
At first, they have to understand that selling a T-shirt is more than selling a T-shirt. As an example, they can attract links organically through a smart content marketing strategy by the content. Further, they can do better than product marketing by starting a blog with captivating content. For instance, a post like “From Mythology to Modern Art: How Indian Gods Inspire Our T-shirt Designs” would be priceless. An infographic on “The Evolution of Indian Pop Culture T-shirts” and a video series of artists would also be easily shareable. When a culture website, blog or other media finds value in it, they will start linking to it naturally as a resource.
Another marketing strategy for the brand is partnering with social media influencers. It is important to find individuals in the niche who have established rapport with their audience. The Quirky Canvas might send a free T-shirt to a fashion blogger who writes about Indian brands that are unique and/or sustainable. In the blog review, the fashion blogger is likely to link the brand’s product page which would result in both a strong backlink and valuable traffic. Collaborations with YouTubers who review indie art or talk about Indian culture might also provide powerful links in their video descriptions.
In order to obtain more authoritative links, a digital PR strategy is a must. The brand has to create a story that is newsworthy and pitch it to editors and journalists. A story angle would be announcing a limited edition series that’s inspired by Indian folk art that has been forgotten. The Quirky Canvas could be featured in a prominent online publication and earn a valuable authoritative backlink by identifying and pitching to writers that cover art, lifestyle, or business news with a unique story.
Lastly, for those who wish to delve deeper, there exists the strategy termed broken link building. This strategy works by looking for broken links on authoritative sites and then ‘offering’ your content for said links. The Quirky Canvas could look for older content around “Best Indian Indie Brands” and check if any of the associated links are broken. If there is a link to an obsolete T-shirt brand, the website owner could then be contacted offering to replace the broken link to their content, particularly to a relevant page, for instance, a blog post titled “Top 10 Indian Pop Culture T-shirt Brands. ”
Key Takeaway for You!
Link building is far too intricate to be a one-off task. It is something that intensely focuses on the artistry of building bonds. Low-quality, fickle, spammy techniques are no match to earning high-quality, valuable links which is the case for any online store. Authoritative backlinks are the result of the compelling content and products created.
Want to Grow Your Online Store with Powerful SEO?
If you are ready to scale your e-commerce business and your organic visibility, the application of these link-building techniques is something we are able to assist with. Our team takes on challenging tasks, devising intricate and timely tasks on an individual basis for the benefit of your enterprise.
Book a free consult with me and experience how my rigorous link-building with SEO tactics can enhance the link-covered revenue of your online store.
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